When it comes time to release your latest album, it’s important to make sure that you have the right marketing and advertising in place to ensure success.
When it comes time to release your latest album or music video, it’s important to make sure that you have the right marketing and advertising in place to ensure success in the music industry.
After all, you’ve put a lot of work into creating the music—now you need to make sure that as many people as possible hear it.
That’s where a modern marketing agency comes in. But with so many music marketing compagnies out there, how do you choose the right one for your needs? Below, we’ll walk you through the steps you need to take to find the best advertising agency for your music release promotion.
Why Your Album Release Promotion Strategy Matters
Your album release marketing strategy is one of the most important aspects of your upcoming song. It’s the foundation that all of your marketing efforts will stand on, so it’s essential that you get it right.
That’s where a digital music marketing agency comes in. They can help you create a promotion strategy that will reach your target audience and help you achieve your goals.
But how do you choose the right agency for you? It’s not easy, but there are a few things to consider.
First, think about what you’re looking for in an agency. What are your priorities? Do you need help with branding and marketing strategy? Social media marketing? Publicity? Touring? Radio campaign?
Once you know what you need, start researching advertising firms and compare their services. Make sure they have a good track record of success with independent artists similar to you. And don’t forget to read reviews from past clients.
Choosing the right music advertising agency can make all the difference in the success of your music release.
What You Need to Know About Digital Music Advertising Agency Services
When vetting music marketing companies, it’s important to know the variety of services they offer. After all, you don’t want to hire an agency that can’t help you with your specific needs. Some of the music marketing services you should be on the lookout for include:
-Developing a digital strategy tailored to your music release and target audience
-Creating and executing online marketing campaigns, search engine optimization and email marketing funnels
-Developping a social media influencer marketing campain
-Playlist promotion service and pitching campaigns
-Developing a digital advertising strategy and managing online ad campaigns through Google AdWords, Facebook Ads and other channels
-Creating advertising material
-Setting up and maintaining an artist website, blog and social media profile
-Managing content creation
-Managing public relation
Key Considerations When Choosing a Music Promotion Agency
When it comes to hiring a music promotion agency, here are three of the most important considerations:
1. The agency’s experience and track record
When it comes to your music career, you don’t want to leave anything to chance. That’s why it’s important to choose a Music PR agency that has a proven track record of success on promoting music on streaming platforms. For example, look for one that has helped major labels or up-and-coming artists in your genre and that has a similar sound to your own.
2. The agency’s reach
Not all firms for music marketing are created equal, and some have a far wider reach than others. Make sure you choose one that has indie music industry connections and can help you promote your music in the right places.
3. The agency’s strategic approach
Digital music marketing companies can differ in their creative approach to marketing, so it’s important to make sure you choose one that aligns with your own vision for your music career. Do they take a DIY approach, or do they prefer to work with you on every step of the process? Do they use traditional marketing methods, or are they more likely to experiment with new technologies?
Comparing Different Types of Music Marketing Companies
When you’re looking at different music marketing companies, you’ll want to compare their services to see what’s included. Some companies will offer a full range of services, from social media promotion to email marketing to targeted ads. Others will specialize in one or two areas.
For example, if you’re looking for someone to handle your social media promotion, you’ll want to find a company that has experience with promoting albums on social media. The same goes for email marketing or targeted ads.
You’ll also want to compare pricing. Some digital music marketing companies charge a flat fee, while others charge a percentage of sales. And there are a few companies that offer pay-per-click (PPC) advertising, which means you’ll only pay when someone clicks on your ad.
Finally, you’ll want to read reviews of different music marketing companies to see what other people have to say about their experiences. This can be a great way to get an unbiased view of what it’s like to work with different companies.
Looking at Costs and Return on Investment
If you’re on a tight budget, it’s important to look at cost and ROI when choosing a digital music marketing agency. Make sure to ask about pricing and what you can expect in terms of results.
A good agency will be upfront about their costs and what you can expect to get for your money. They should also be able to provide case studies or testimonials from other clients so you can get an idea of their track record.
Don’t forget to factor in the cost of your time when considering an agency. If you’re spending hours on the phone with them trying to figure out what they’re doing, it’s probably not worth it. Find an agency that is easy to communicate with and that will make your life easier, not harder.
Questions to Ask Before Picking a Music Marketing Company
Now that you know what to look for, it’s time to start contacting agencies. But before you do, you need to have a solid plan and know what questions to ask.
First, you need to know your budget. How much are you willing to spend on promotion? This will determine how many agencies you can realistically contact.
Next, you need to have a clear idea of your goals. What are you trying to achieve with your promotion? Are you trying to increase album sales, get more live bookings, or grow your social media following? Knowing your goals will help you narrow down the list of agencies to those that specialize in your particular area.
Finally, you need to know your timeline. When is your album release date? Do you need the promotion to start immediately, or can it be more gradual? This will again help narrow down the list of agencies, as some specialize in quick-turnaround campaigns while others are better suited for longer-term projects.
Conclusion
So, what are the steps you should take when choosing a digital marketing agency for your album release?
First, you need to determine your budget. What can you afford to spend on marketing?
Second, you need to determine your goals. What do you want to achieve with marketing?
Third, you need to research the agencies. What kind of services do they offer? What kind of results have they achieved for their clients?
Fourth, you need to contact the agencies. Ask them for a proposal outlining their services and what they would charge for them.
Fifth, you need to make a decision. Which agency is the best fit for your needs?
Ready to promote your next single or album release contact us here
You’ve just released your latest track and you’re eager to see it climb the charts. But how do you get your song in front of the right people? One great way to promote your music is by leveraging Spotify’s algorithmic playlists.
In this article, we’ll walk you through the basics of how Spotify’s algorithms work, and we’ll give you some tips on how to get your music in front of the right people. Let’s get started!
1) Spotify algorithmic playlists meaning
Spotify is a music streaming service that has a ton of algorithmic playlists. These playlists are automatically created based on a user’s listening habits. There are different types of algorithmic playlists, but the two most common are editorial playlists and personalized playlists.
Editorial playlists are managed by Spotify’s team of curators. These playlists are hand-selected and consist of high-quality tracks. The goal of these playlists is to introduce listeners to new music, and they’re often used to promote upcoming artists.
Personalized algorithmic playlists are the most popular type of playlist on Spotify. They’re called Daily Mixes, and they’re different for every user. Daily Mixes are comprised of songs that the algorithm thinks the listener will enjoy based on their past listening habits.
2) Key factors that impact Spotify’s algorithmic playlists
The factors that heavily impacted the algorithmic playlists include the popularity of the song, the genre of music it belongs to, the artist’s fanbase, the user’s listening history, the user’s location, the release date, and the overall number of streams for the song. Additionally, the algorithm also takes into account the save rate (number of times a user has saved the song to their library), the average listening time (how long the user has listened to it), the skip rate, and the user’s past search queries. By taking all of these factors into consideration, Spotify is able to create personalized playlists tailored to each user’s individual preferences.
3) What is Spotify popularity index?
Spotify’s popularity index is a measure of an artist’s recent success on the streaming platform. It’s a 0-100 score, ranking relative popularity of artists on Spotify. This popularity index is used to place artists in editorial & algorithmic playlists.
The popularity index is a value used internally by Spotify to rank all artists & tracks. It is not something that is made public, but it’s something that you can use to your advantage when trying to promote your music.
4) What are the different types of Spotify algorithmic playlists ?
Spotify Popular algorithmic playlists include Discover Weekly, Release Radar, and Daily Mix. These algorithm-driven playlists are tailored to each individual user.
Discover Weekly is updated every Monday and consists of 30 songs that are based on the user’s current listening habits.
Release Radar is a bi-weekly playlist that features new releases from artists that the user follows.
Daily Mix is a series of playlists that feature a mix of both familiar and new music that the user has listened to.
All of these types of playlists provide users with a way to explore new music and keep up with the latest releases.
Lastly, target songs in spots 6-10 on Spotify charts. This will give you a better representation as an artist and make it more likely that your music will be discovered by new listeners.
5) How to Get Your Music on Algorithmic Playlists ?
Spotify’s algorithmic playlists are a great way to get your music in front of a larger audience. But how do you get on them in the first place?
There are a few things you can do to increase your chances to land algorithmic playlist placements and skyrocket your Spotify streams.
First,
Distribute your song via distributor to get your music on Spotify
Distributing your song via a music distributor is the most efficient way to get your music on music streaming platforms such as Spotify, Apple music, Amazon music, etc. It also ensures that your single is delivered in a timely manner to all major retailers, including Spotify.
Be cautious about your song metadata
Metadata associated with audio recordings is an important consideration when releasing a song or other audio work. As an artist, it is essential to take the time to review and double check the metadata associated with your songs to ensure its accuracy.
Music streaming platforms rely heavily on metadata to provide their users with an efficient and enjoyable experience. Metadata helps to ensure that the correct artist, track, album, and genre information is available for each song, as well as providing more detailed information such as mood, tempo, and lyric content. This allows streaming platforms to accurately classify songs and provide better recommendations to their users. Furthermore, accurate metadata helps to ensure that artists and record labels get the correct royalties for their music.
Launch a pre-save campaign
A pre-save campaign is a promotional strategy used to increase the visibility and success of an upcoming release. It involves collecting emails and contact information from potential fans, followers, and other interested parties and giving them the chance to save the upcoming release directly to their streaming platform of choice.
Additionaly, Pre-save links are a key element of pre-save campaigns and are used to direct users to the platform where they can save the upcoming release. These links are an important promotion tools used to build anticipation and generate additional streams for an upcoming release.
Submit your song to user-created playlists networks
Submitting your fresh tracks to playlist curators Network like Playlist Push, Submithub, Groover, can have a direct impact on your presence on Spotify’s algorithmic playlists. With access to a network of playlist curators, your song can be quickly submitted to a variety of playlists, helping to increase your streams, followers, and overall presence on Spotify. Studies have found that songs on algorithm based playlists are more likely to be heard and interacted with, giving your song the exposure it needs to be successful.
Submit your song to Spotify playlist editor
Submitting your song to a Spotify playlist editor is a great way to get your music heard and potentially be featured in a playlist. Doing some research beforehand and looking into the type of music the editors tend to feature, as well as the current level of competition, can help you stand out from the rest. Once your song is ready to go, make sure to provide all the necessary information. It is best to submit your new single 1-3 weeks before the release date to ensure that the song is added to featured editorial playlists in time.
6) Measure your growth with Spotify for artist
Spotify for Artists provides a comprehensive view of artists performance and engagement across the platform, so they can better understand their listener rate, track saves, refine their strategies and reach their goals. With the help of Spotify Artist profile, musicians can track their monthly listener counts, audience excitement, and identify their most popular songs, as well as see their total progress over time. They can also get insights on their audience base demographics, discover new fans and learn which playlists they are featured in. Spotify for Artists is an invaluable tool that allows artists to gain a better understanding of their success and plan their next steps accordingly.
FAQs on Leveraging Spotify’s Algorithmic Playlists
– Will my song be guaranteed to get on a Spotify algorithmic playlist if I submit it?
No, there’s no guarantee that your song will get on a Spotify algorithmic playlist if you submit it. However, the more relevant playlists you submit to, the greater your chances are of getting on one.
– How long does it usually take for my song to get on a Spotify algorithmic playlist after I submit it?
It usually takes about two weeks for a song to get on a Spotify algorithmic playlist after it’s been submitted. However, this can vary depending on the playlist and the number of submissions that they receive.
Conclusion
So, there you have it. Everything you need to know about leveraging Spotify’s algorithmic playlists for your music promotion. It can be a great way to get your music in front of new Spotify followers, and with a bit of dedication and creativity, you can really maximize the reach of your music. Good luck!
Do you want to know how to get more streams on Spotify? It’s actually simpler than you think. You just need to harness the power of pre-save campaign.
Presave campaigns allow your fans to save your music to their Spotify library before it’s released. This way, they can be the first to listen when your upcoming albums or singles drop. And the best part? It’s super easy for your fans to participate.
In this article, we’ll tell you everything you need to know about pre – saves and how independent artists can use them to boost your stream count.
1) What Is a Spotify Pre Save Campaign?
Basically, a successful pre-save campaign involves bringing as many people as possible to an associated pre-save link. This link lets fans “pre-save” your upcoming release on music streaming platforms, which means they’ll see your new song in their music library from day one. It also guarantees they’ll get notifications when you release new music, so they can be one of the first to stream it.
Pre-save campaigns are typically run through digital advertising, social media, and email marketing to reach the widest possible audience. By encouraging fans to add a track to their playlists before its release, pre-save campaigns help boost discoverability and establish a dedicated fan base for an artist or label.
There’s no doubt that a pre-save campaign is a great way to generate a wider audience engagement before your upcoming releases. But it’s important to make sure your campaign is well-organized and executed correctly.
2) Obvious Benefits of Pre-Save Campaigns
When you pre-save an album or song on Spotify, Apple music, or Amazon music, you’re essentially adding it to your Spotify library as soon as it’s released. This means you’ll be one of the first people to listen to it, and you’ll get notifications when upcoming songs from your favorite artists is released.
Furthermore, It allows music artists and record labels to generate more leads and collect more contact information from potential fans. It allows for email list growth before an album release, which is beneficial for any marketing efforts.
Pre-saving also creates a sense of urgency and encourages people to take action sooner rather than later. Plus, it gives your followers and fans a sense of exclusivity, since they’re the ones who get to listen to your music first.
To promote your pre-save campaign, consider using visuals, colors, album artwork and videos. This will help capture people’s attention and encourage them to take action.
3) Planning Your Pre-Save Campaign Strategy
Once you have a good understanding of how pre-save campaigns work and what they can do for you, it’s time to start planning your music promotion strategy months in advance. This is where it’s important to think about your goals and who your target audience is.
Do you want to schedule your release day in advance and build anticipation? Or do you want to incentivize fans to check out your upcoming music and generate more streams? There are a variety of ways to approach this, but the key is to make it as easy as possible for fans to join in and help support your music.
One way to do this is by creating a Spotify pre-save link. This smart link is a unique URL that fans can use to add your forthcoming release to their Spotify library before the D-Day. You can include this link on your website, social media pages, or any other marketing materials. And don’t forget to spread the word! Let your fans know that they can join in and help support your music by pre-saving it on Spotify.
4) How to Set Up a Pre-Save Campaign on Spotify
Assuming you have a Toneden, Hypeddit, Feature.fm or Show.co account, setting up a pre-save campaign on Spotify is actually pretty simple.
Once you’re logged in, all you need to do is enter the Spotify URI for the track or album you’re promoting, along with the release date. Then, you can customize the look, pre-save button, messaging, email notifications of your pre-save landing page to make it more effective.
And that’s really all there is to it! With a an effective pre-save campaign on Spotify, you can make sure your new music gets the exposure it deserves and hopefully boost your streams when it’s released.
5) How to set up a pixel tracking for a pre-save campaign
First, you should create a pixel code with a trusted tracking partner, such as Google Analytics or Facebook Pixel. Then, the user should embed the code on their website, music streaming page, or any other digital platform to which they plan to direct users. Once the code is in place, it will begin tracking the behavior of users who land on those pages. Finally, the user should monitor the data collected by the tracking partner to measure the success of the pre-save campaign.
6) Maximizing Your Reach With a Pre-Save Campaign
Spotify pre-save campaigns are a powerful way to generate excitement and get thousands of people listening to your music. But how do you make sure your campaign reaches as many people as possible?
There are a few things you can do to maximize your reach. First, make sure you set a release date and work backwards from there. This will ensure that your campaign coincides with when people are most likely to be interested in your music.
Second, create rewards campaign to offer perks to fans who pre-save your music. This could be anything from an exclusive music video or behind-the-scenes content to a discount on merchandise.
By following these tips, you can make sure your Spotify pre-save campaign is a success!
6) Measuring the Success of Your Pre-Save Campaign
Now that you understand how pre-save campaigns work and how to set one up, it’s time to start thinking about how to measure the success of your campaign.
The first thing you’ll want to do is track the number of pre-saves you’re getting. This will give you a good idea of how effective your campaign is and whether or not you need to make any changes.
You can also track the number of plays and downloads you get after your release date. This will give you an idea of how many people are actually listening to the music you’ve released.
Finally, you can also look at the number of streams and shares your music gets. This will give you an idea of how popular your upcoming track is and how far it’s reaching.
Conclusion
So, how can you harness the power of Spotify pre-save campaigns to get more streams for your music? Here are a few tips:
1. Make sure your music is available on Spotify and other digital streaming platforms
2. Connect your Spotify account to your pre-save service.
3. Use catchy marketing phrases and visuals to promote your pre-save page.
4. Encourage your fans and followers to pre-save your music releases and grow your mailing list
5. Thank your pre – savers for participating in your pre-save campaigns.
6. Analyze your pre-save data to track your progress.
Do you want to successfully promote your new single, album or EP? Check this definitive directory: + 2300 Top Spotify playlist curators to submit your music to.
Ready to expand the reach of your new song? Check this ultimate directory: Top + 15 Spotify R&B playlist curators to submit your music to.
This list is sorted by number of followers per playlist.
Playlist Name
Top Artists in Playlists
Curator name
Music Genres
Number of Followers
source_Spoity URL
RnB 2000s 🎤
T-Pain Akon Chris Brown Ne-Yo Lil Wayne Lloyd Kanye West Usher T.I. Jason Derulo Bow Wow Justin Timberlake Trey Songz Ludacris Fabolous Ashanti Ciara Timbaland Sean Paul Ja Rule
Christian Perry
r&b dance pop pop rap
198,99
Old School Party
R. Kelly The Notorious B.I.G. Usher JAY-Z Diddy 112 Janet Jackson Mase Boyz II Men Drake LL Cool J Alicia Keys Destiny's Child Blackstreet Missy Elliott T.I. Donell Jones Ne-Yo Snoop Dogg The-Dream
Michelle Kadir
r&b urban contemporary hip pop
176,24
R&B LOVE
Keith Zengeya Sincerely Collins Alwz Snny Calvin Harris Martin Garrix Alesso Drake Sara Diamond Chelsea Cutler Carlie Hanson Madison Beer NoMBe blackbear Alessia Cara Harry Styles Landon Forbes Billie Eilish Justin Bieber The Weeknd PARTYNEXTDOOR
HolaMusic
r&b pop pop rap
147,98
r&b jams
Usher Brian McKnight 112 The Notorious B.I.G. Diddy Ashanti Aaliyah Joe Boyz II Men Ja Rule D'Angelo Nelly Lloyd R. Kelly Avant Maxwell Jennifer Lopez Fabolous Alicia Keys Mase
paulapooh
r&b dance pop urban contemporary
126,59
P!NK - Top Tracks
P!nk Lil' Kim Wrabel Christina Aguilera Nate Ruess Mýa Cash Cash Khalid
officialp!nk
r&b pop dance pop
121,29
R&B Music Today
Gucci Mane Drake Chris Brown J. Cole Queen Naija Aeris Hennings J-Sol 6LACK Ty Dolla $ign Ari Lennox Tanya Nolan JavyDade Bobby Crillz Curci Migos KC.. Jada Michael DJ Khaled Cash Jayzon
threesixtymusic
r&b pop
120,53
Ms. Lauryn Hill Carlos Santana D'Angelo Mary J. Blige Musiq Soulchild Alicia Keys Solange Drake Erykah Badu J.PERIOD Black Thought Ella Fitzgerald Malcolm X Q-Tip The Foreign Exchange NAV Big Boi Playboi Carti 2 Chainz Joe Pass
bejaflora2000
r&b pop soul
116,91
New R&B Jams
Gucci Mane Drake Chris Brown J. Cole Queen Naija Aeris Hennings J-Sol 6LACK Ty Dolla $ign Ari Lennox Tanya Nolan JavyDade Bobby Crillz Curci Migos KC.. Jada Michael DJ Khaled Cash Jayzon
threesixtymusic
r&b pop
116,41
R. Kelly The Notorious B.I.G. Usher JAY-Z Diddy 112 Janet Jackson Mase Boyz II Men Drake LL Cool J Alicia Keys Destiny's Child Blackstreet Missy Elliott T.I. Donell Jones Ne-Yo Snoop Dogg The-Dream
Michelle Kadir
r&b dance pop urban contemporary
109,85
EMPIRE on FOX
Empire Cast Jussie Smollett Yazz Serayah Kanye West Tyler, The Creator Mario Skrillex Brez Katlynn Simone Pusha T Big Sean JAY-Z Lil Wayne Drake Chet Hanks Kiandra Richardson Rumer Willis Alicia Keys Jamila Velazquez
EMPIRE Cast
r&b dance pop
103,73
SEX R&B HEAVEN
Mahlano Da'don Drake Travis Scott Trippie Redd Kanye West Ed Sheeran Lil Baby DaBaby Post Malone Roddy Ricch Gunna Young Thug Lil Uzi Vert Tory Lanez A Boogie Wit da Hoodie Quavo Lil Wayne NLE Choppa Metro Boomin Joyner Lucas
King
r&b pop pop rap
101,01
Old School RnB, 2000s R&B
Usher Ne-Yo Ashanti Ja Rule T-Pain Chris Brown Nelly Busta Rhymes Mary J. Blige Jennifer Lopez Snoop Dogg Tamia Gabrielknowseverything Bow Wow Justin Timberlake Mario Fabolous 50 Cent Rihanna Beyoncé
Do you want to skyrocket the exposure of your new release? Check this ultimate directory: Top + 1020 Spotify Hip Hop playlist curators to submit your music to.
Playlist description
Followers
URL Spotify
RapCaviar
10.023.630
I Love My '90s Hip-Hop
2.045.551
Channel X
1.455.813
Love, Sex, & Water
1.427.323
Old School Hip Hop House Party
988.169
Jazz Vibes
842.498
Hip Hop Hits
840.327
Modus Mio
787.167
Mellow Bars
682.270
Lush Lofi
618.904
Lofi hip hop beats Chillhop Music
603.588
Deutschrap Brandneu
571.974
Hip Hop Club Bangers
570.282
Deutschrap Royal
557.321
Rap Workout
538.862
90's Hip-Hop Don't Stop
501.561
Alternative Hip Hop
492.697
Hip Hop Mixtape
489.611
Old School Hip Hop
475.713
New Hip Hop
444.311
SUGA's Hip-Hop Replay
431.186
Woordenschat
402.275
Mind Right
401.595
Hip Hop Crew
391.845
Hip-Hop R&B Nation
384.964
Twerk It!
341.881
Chillhop Study Beats [Lofi Hip Hop / Jazzy Hip Hop]
341.275
Hip Hop Supreme
336.309
Who We Be
333.922
Urban Poet
331.136
Ill Lyricist
296.624
We Everywhere
280.937
Rap in deep
276.721
Big Gains Workout
276.257
Women of Hip-Hop
252.208
Hip Hop Made Me
239.816
Rap Chileno
233.399
Workout Hip Hop Edition
231.396
Deutschrap: Die Klassiker
225.662
Hot Hip Hop
225.457
Treino Hip-Hop
220.805
Flow Español
219.945
A1 Hip-Hop
219.875
K-Hip-Hop Beats
204.286
Butter
189.487
Arena Hip-Hop
187.166
R&B Supreme
186.914
Deutsch Rap, Diese!
181.955
Filtr Urban: Rap It Up
178.190
Pinoy Rap
177.259
2000s Hip Hop
166.189
Hip Hop Hot 50
165.966
Gold Instrumental Beats
157.798
Lofi Hip-Hop
154.081
This is: SEVENTEEN
153.955
Hip Hop Top Tracks
151.795
This Is Logic
150.030
Hip-Hop and Play: Run the Jewels Takeover
139.473
Chillmatic
134.107
No Pain No Gain
129.594
Hiphop NL
124.425
Mucho Rap
118.909
This Is Hungria Hip Hop
115.550
Bluegrass Covers
112.237
Lofi Hip Hop & Chill Beats
106.149
Chill Beats
105.943
Lit Up
102
Get Your Body Right
101.405
Rep The Set
98.235
Hip Hop Mix
97.174
Hip Hop 2018 : Top Rap HITS 2018
93.374
Hip Hop Forever
91.317
Kraftsport Mix
91.246
Workout Motivation / Hip Hop / Rap
89.521
It's lit
87.833
Hip Hop 90s
83.827
Late Night Vibes [Chillhop / Ambient / Lofi Hip Hop]
76.027
Lo-Fi Beats
75.993
Old School Rap, Hip Hop, RnB, 90s, 2000s
74.329
Hip-Hop Favourites
74.257
All Aussie Hip-Hop
74.106
90s rap/hip hop
72.850
90's - Rap, Hip-Hop and R&B
72.747
Trap Music (Drake, Cardi B, Future)
72.730
Focus Flow
71.871
Allenamento Hip Hop
68.852
Próxima Rima
65.794
The Flow
64.409
Top Hits Brasil 2018
64.406
Hip-Hop & Rap Hits 2018🎤
64.220
Northern Bars
62.889
Douces Vibes
62.753
No Brainer - DJ Khaled, Justin Bieber, Chance The Rapper, Offset
Looking at the trends in music, you’ll notice that the industry is divided. Many companies are still holding onto old solutions of getting media to the masses. This includes terrestrial radio stations, top 40, and physical compact discs, singles, and more. While there are still those that purchase music in this manner, a growing sector the population is no longer purchasing anything outright. They are instead streaming. In order for the music business to continue to make money, one must focus on the metrics that music streaming is showcasing. If artists and labels do not use music streaming, they are going to miss out on quite a bit.
Highlighting Growth Cycles
Before breaking down some highlights of music streaming, consider old models of streaming and current music delivery. The market of music streaming is divided between subscription based providers, and individual contributing websites. For instance, internet radio, video streams, and podcasts are outside of the scope of streaming. Inside the cope of music streaming are the subscription based, ad supported avenues that support artists and labels with royalties.
If you’re going to reach the most users today, you’ll need to consider streaming music, especially when you start to recognize the numbers worldwide.
Music streaming revenue
Music streaming revenue 2010-2017
Right now the revenue made from in-scope models such as ad supported, subscription services, and other methods within that banner is upwards of $5,7m in 2017. The growth expected on this type of delivery system is upwards of 14% and will no doubt reach more than double by 2021. That includes a penetration rate of 25% now and upwards of 31% in 2021.
As you break down the numbers, you’ll see that the old methods of market penetration are not getting the same kind of numbers. Even internet radio, video streams, and other options aren’t getting the same kind of influence. While the market can shift, you’ll find that within the demographics, ages 25 – 34 influence upwards of $395 million in revenue.
What’s next?
Looking at just this small data analysis, you’ll find that the outlook for streaming and digital means will only grow in time. Between 2015 and 2021 expect strategic growth across revenue, market penetration and much more.
