How to Harness the Power of a Spotify Pre-Save Campaign to Get More Streams

Do you want to know how to get more streams on Spotify? It’s actually simpler than you think. You just need to harness the power of pre-save campaign.

Presave campaigns allow your fans to save your music to their Spotify library before it’s released. This way, they can be the first to listen when your upcoming albums or singles drop. And the best part? It’s super easy for your fans to participate.

In this article, we’ll tell you everything you need to know about pre – saves and how independent artists can use them to boost your stream count.

1) What Is a Spotify Pre Save Campaign?

Basically, a successful pre-save campaign involves bringing as many people as possible to an associated pre-save link. This link lets fans “pre-save” your upcoming release on music streaming platforms, which means they’ll see your new song in their music library from day one. It also guarantees they’ll get notifications when you release new music, so they can be one of the first to stream it.

Pre-save campaigns are typically run through digital advertising, social media, and email marketing to reach the widest possible audience. By encouraging fans to add a track to their playlists before its release, pre-save campaigns help boost discoverability and establish a dedicated fan base for an artist or label.

There’s no doubt that a pre-save campaign is a great way to generate a wider audience engagement before your upcoming releases. But it’s important to make sure your campaign is well-organized and executed correctly.

2) Obvious Benefits of Pre-Save Campaigns

When you pre-save an album or song on Spotify, Apple music, or Amazon music, you’re essentially adding it to your Spotify library as soon as it’s released. This means you’ll be one of the first people to listen to it, and you’ll get notifications when upcoming songs from your favorite artists is released.

Furthermore, It allows music artists and record labels to generate more leads and collect more contact information from potential fans. It allows for email list growth before an album release, which is beneficial for any marketing efforts.

Pre-saving also creates a sense of urgency and encourages people to take action sooner rather than later. Plus, it gives your followers and fans a sense of exclusivity, since they’re the ones who get to listen to your music first.

To promote your pre-save campaign, consider using visuals, colors, album artwork and videos. This will help capture people’s attention and encourage them to take action.

3) Planning Your Pre-Save Campaign Strategy

Once you have a good understanding of how pre-save campaigns work and what they can do for you, it’s time to start planning your music promotion strategy months in advance. This is where it’s important to think about your goals and who your target audience is.

Do you want to schedule your release day in advance and build anticipation? Or do you want to incentivize fans to check out your upcoming music and generate more streams? There are a variety of ways to approach this, but the key is to make it as easy as possible for fans to join in and help support your music.

One way to do this is by creating a Spotify pre-save link. This smart link is a unique URL that fans can use to add your forthcoming release to their Spotify library before the D-Day. You can include this link on your website, social media pages, or any other marketing materials. And don’t forget to spread the word! Let your fans know that they can join in and help support your music by pre-saving it on Spotify.

4) How to Set Up a Pre-Save Campaign on Spotify

Assuming you have a Toneden, Hypeddit, or account, setting up a pre-save campaign on Spotify is actually pretty simple.

Once you’re logged in, all you need to do is enter the Spotify URI for the track or album you’re promoting, along with the release date. Then, you can customize the look, pre-save button, messaging, email notifications of your pre-save landing page to make it more effective.

And that’s really all there is to it! With a an effective pre-save campaign on Spotify, you can make sure your new music gets the exposure it deserves and hopefully boost your streams when it’s released.

5) How to set up a pixel tracking for a pre-save campaign

First, you should create a pixel code with a trusted tracking partner, such as Google Analytics or Facebook Pixel. Then, the user should embed the code on their website, music streaming page, or any other digital platform to which they plan to direct users. Once the code is in place, it will begin tracking the behavior of users who land on those pages. Finally, the user should monitor the data collected by the tracking partner to measure the success of the pre-save campaign. 

6) Maximizing Your Reach With a Pre-Save Campaign

Spotify pre-save campaigns are a powerful way to generate excitement and get thousands of people listening to your music. But how do you make sure your campaign reaches as many people as possible?

There are a few things you can do to maximize your reach. First, make sure you set a release date and work backwards from there. This will ensure that your campaign coincides with when people are most likely to be interested in your music.

Second, create rewards campaign to offer perks to fans who pre-save your music. This could be anything from an exclusive music video or behind-the-scenes content to a discount on merchandise.

By following these tips, you can make sure your Spotify pre-save campaign is a success!

6) Measuring the Success of Your Pre-Save Campaign

Now that you understand how pre-save campaigns work and how to set one up, it’s time to start thinking about how to measure the success of your campaign.

The first thing you’ll want to do is track the number of pre-saves you’re getting. This will give you a good idea of how effective your campaign is and whether or not you need to make any changes.

You can also track the number of plays and downloads you get after your release date. This will give you an idea of how many people are actually listening to the music you’ve released.

Finally, you can also look at the number of streams and shares your music gets. This will give you an idea of how popular your upcoming track is and how far it’s reaching.


So, how can you harness the power of Spotify pre-save campaigns to get more streams for your music? Here are a few tips:

1. Make sure your music is available on Spotify and other digital streaming platforms 

2. Connect your Spotify account to your pre-save service.

3. Use catchy marketing phrases and visuals to promote your pre-save page.

4. Encourage your fans and followers to pre-save your music releases and grow your mailing list

5. Thank your pre – savers for participating in your pre-save campaigns.

6. Analyze your pre-save data to track your progress.

7. Keep up the good work!